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Every Company is in the Software Business

Sugata Sanyal

The Success Story of Alliance Global Services

Today, software is transforming every brand. It defines every facet of an enterprise and its brand value like never before; whether they realize it or not. Be it the reduction of water and energy consumption, or saving lives from sudden cardiac arrest, or delivering higher quality solutions, applications rule the roost. With mobiles expanding their reach, businesses are increasingly flocking to the ‘cloud’ to leverage their big data.

Software Boom and Alliance Global Services

With mobiles expanding their reach, businesses are increasingly flocking to the ‘cloud’ to leverage their big data.

This year, Alliance Global Services, headquartered in Conshocken, PA, saw itself evolve as the fastest growing service provider of software development services. With Agile principles driving their efforts, the company aligned its software development to suit the clients’ changing business requirements and help them stay ahead of the competition. A team of more than 1200 employees design, develop, and test the applications, platforms, and products that become primary drivers of innovation, competitive differentiation, and revenue growth for clients.

Alliance’s core business is to create and test software that supports and sustains their clients’ businesses. The team at Alliance has developed a set of key operating principles called The Software Inside™ that guides all aspects of operations.

The Software Inside™ Model

It is interesting to understand how The Software Inside™ Model works. It basically consists of three critical components:

  • InsideEdge™, a suite of intelligent performance tools,
  • InsideTrack™, an intelligent process, and
  • InsideView™, an intelligent platform.

These components help their customers align software development with business objectives.  They have been proven as accelerators; increasing development speed at key points, without sacrificing quality, functionality, or business value.

Alliance’s core business is to create and test software that supports and sustains their clients’ businesses. The team at Alliance has developed a set of key operating principles called The Software Inside™ that guides all aspects of operations.

Mission critical applications are now the face of a company, engaging customers and business users with seamless experiences to meet every need. Unless these applications can keep up with the changing requirements and continuous improvement, the company is likely fall behind in the competition.

InsideEdge Hyper’s productive development approach redefines application delivery for the solutions a business relies on. By combining configuration and automation with analytics and best modern practices, Alliance helps reduce, if not eliminate, custom coding and accelerate time-to-market for the applications that drive their client’s brand. With Agile and Lean practices extended to a continuous delivery model, it aims to satisfy the users more efficiently than ever before.

InsideView, Alliance’ proprietary process, is an intelligent engineering platform that provides deep visibility into the development process of every engagement. It is made up of components, processes, and dashboards for ensuring high quality and predictable delivery.

With InsideView, enterprises can be assured of reliable solutions that their businesses require. Continuous integration enables automated builds that follow established coding standards, making them easy to support and maintain.

InsideTrack is Alliance’s singular project management tool. It makes the engineers aware of, and ensure that they are closely engaged with the following steps:

Effective project organization – By clearly defining roles and responsibilities, InsideTrack promotes a culture of measurement and accountability. Expectations and timelines are clearly communicated.

Engaged employees – Employees across all levels of the organization gain key insights and controls and can demonstrate their achievements. Training opportunities can be identified to ensure that each employee possesses the required skill set.

With more than 400 innovative clients across the industries, Alliancehas been instrumental in delivering high quality software services. No wonder its Net Promoter Score is 71 compared to the tech industry average of 23.

*Special credits to Santanu Bhattacharya of Alliance Global Services for his unstinted support.


Dr. Sugata Sanyal is a Honorary Professor at the Indian Institute of Technology, Guwahati. He is Member, School of Computing and Informatics’ “Brain Trust”, University of Louisiana, USA. He is also a Distinguished Scientific Consultant at the International Research Group – Study of Intelligence of Biological & Artificial Complex Systems, Bucharest, Romania. He is an Innovation Mentor, TotalStart Entrepreneurship Ecosystem Developers. He has served as Research Advisor, CTO, Tata Consultancy Services, India (2012-2015) and Adjunct Professor: Indian Institute of Technology, Kharagpur(2013-2014). He was Professor at School of Technology & Computer Science,Tata Institute of Fundamental Research (1973-2012)

https://www.linkedin.com/in/sanyalsugata