By Dr. Kar
Growing sales is always a great thing for a business. You’re getting more customers and more orders from them, which in turn translates to more income and profit as well. Thanks to the wonders of internet, reaching more customers is now easier than ever. Through a carefully planned internet marketing campaign, it is not difficult to boost sales to a whole new level.
An increase in sales, however, is just one half of a very complicated equation. Your business also needs to meet those orders. This means boosting production and increasing your distribution capacity to meet the higher demand. To help you deal with an increase in sales, we are going to review some of the best tips to use in this article.
Understand the nature of the increase
There are two types of sales boost a business can experience: A steady growth and a temporary hike. The former is much easier to deal with, since you can anticipate the growth and increase your production capacity gradually. Steady growth should always be the aim of your marketing campaign, because the increase in sales will also be much more sustainable.
A sudden hike in sales, on the other hand, is trickier to deal with. The increase can be caused by anything from a marketing campaign going viral or a sudden trend that makes your products or services very popular. If you’re selling digital products, the hike should not be a problem. With tangible products, however, your business may soon run into manufacturing issues.
It is important to understand the nature of the increase, especially when the hike in sales is not a planned one. By knowing the kind of increase you’re dealing with, you will be able to decide the best course of action and navigate through the changes properly.
It will definitely take time before you can start boosting your production capacity, even when you have the resources to do so. It is always best to communicate with customers on a regular basis so that you can keep customer satisfaction at a relatively high level.
Even when it is just one day of delay, sending a personalized email to customers informing them about it will be a huge plus. You’ll be maintaining a good relationship with customers – most of them new – and you’ll be increasing the chances of repeat orders in the future.
With longer delays, send periodic updates and make sure customers can reach you at all times. You should also offer options for those who have waited for too long. A refund or a bonus item included in with the delivery could turn a disappointed customer into a loyal one in a heartbeat.
Seek viable options
Depending on the products or items you’re producing, there are plenty of ways to boost your business’ production capacity. Outsourcing is usually the first option to look into. Instead of investing in a bigger workshop, you can find other companies that can manufacture your products for you at a much higher capacity.
Alternatively, you can rely on technology to help. Sometimes, boosting production capacity is just a matter of speeding up every small part of the production process. Instead of manually cutting materials, for instance, you can invest in a laser cutter machine and increase your production capacity by as much as 1000%.
Don’t forget to invest in human resources too. Skilled workers who know what they are doing can help keep the whole manufacturing process streamlined and very efficient. Don’t be afraid to delegate; a lot of small business owners make the mistake of doing everything by themselves, which often leads to limited production capacity altogether.
Set long-term goals
Even when it is only a sudden hike, a boost in sales is a great opportunity to expand your business. Don’t just focus on the short-term challenges. Take a closer look at the potentials you can now explore thanks to the increased income and resources. You can, for instance, find new products to develop.
When sales return to the normal rate, you can use the excess production capacity to develop these new products and expand your business further.
You can even find ways to sustain the growth in sales by learning from the hike and sticking with the marketing efforts that work.
These tips will help you deal with an increase in sales effectively. Be sure to keep them in mind the next time your marketing campaign goes viral and you start receiving thousands of new sales overnight. You will have the ability to grow your business like never before when you make the right steps.